Our Story
Azura Bay is a curated collection of luxurious and socially conscious lingerie, swim, and loungewear brands.
FROM THE FOUNDER
Everyone wants to feel beautiful, attractive and confident in their clothes, and fashion is supposed to be fun. Just like most women, I already had a love/hate relationship with shopping, enjoying the pursuit of dresses with the girls and despising needing to find jeans. Then, during university I started learning about the pitfalls of fast fashion and the negative effects on people and our planet. That added a whole new element to shopping, as my passion for finding ethical and eco alternatives developed. I discovered that it can really take a lot of time to find options that check all the boxes: stylish, high-quality and good fit, ethically made, eco-friendly, and easy to find (especially challenging in Canada). The good news? I've found some incredible brands that are kicking ass at changing the way fashion is produced. I wanted to bring them together for you in an easy-to-shop collection, so that you don't have to spend all your time vetting brands (let's face it, who has time for that?!). Let me do it for you - I've chosen the most luxurious and stylish options for Azura Bay that also support your values: ethical production, local options, artisan & handmade production, Fair Trade and eco-friendly fabrics and production processes as much as possible. Additionally, most of our brands are woman-owned. Beyond the brands, Azura Bay is committed to choosing green practices as much as we can as explained below, in packaging and promotion choices. Finally, when you make a purchase, Azura Bay will donate a portion of the proceeds from your order to one of three organizations of your choice (learn more on our Giving Back page). I will continue to add new styles & brands, so keep checking in.
T
hank you for shopping with us!
~ Ashley
GREEN PACKAGING
We are always looking for ways to make our business activities more environmentally friendly. Azura Bay uses 100% recycled boxes, poly mailers, and white tissue paper as well as biodegradable shipping tape that are all made in the United States by EcoEnclose.
We seek recycled content and eco-friendly inks in the rest of our packaging, promotional materials and stickers as much as possible.
OUR BRANDS
Cosabella
Cosabella, meaning “beautiful thing,” was founded in 1983 by the Italian husband and wife team of Ugo and Valeria Campello. The company headquarters are located in Miami, Florida and the products are still manufactured in Italy using the highest grade fibers to create a refined blend of American design and Italian artisanship. The products are meticulously crafted to fit perfectly, with seams that lay flat and using super soft Italian fabric.
Sokoloff Lingerie
Created by designer Sofia Sokoloff, the undergarments are recognized for their exceptional fit, comfort and the high standards of their craftsmanship. Each piece is designed for the real woman. Based in Montreal, Sokoloff Lingerie is 100% designed and produced in Quebec, Canada.
Iris London - COMING SOON!
London College of Fashion trained, designer Ellie Simpson-Gray’s passion for old Hollywood glamour informs her naturally sexy, wearable, and confident designs: “I believe lingerie is the most important part of a woman’s wardrobe; it should empower effortlessly.” Each Iris garment is individually handmade in their London studio from luxurious fabrics that are all sourced in England, providing customers with the highest quality construction, ensuring an exceptional fit.
Only Hearts
Only Hearts began in 1978 on Columbus Avenue in New York City as a tiny boutique dedicated to all things heart shaped. It quickly became an iconic NYC brand, and owner Helena Stuart started designing her own lingerie. Now partnered with her daughter, Kaya Stuart, the Only Hearts brand is a global favourite, seen on the hottest celebrities and in every major magazine. All products continue to be manufactured in the NYC garment district except for their organic cotton line, which is ethically produced in Peru.
Vitamin A
Vitamin A is inspired by travel, modern art, and the cult of global style-setters who collect our designs (Gwyneth Paltrow, Scarlett Johansson, Jessica Alba, and Halle Berry, to name a few). We’re all about sexy, sun-kissed California beauty. The brand is designed and produced in California, and several designs use EcoLux™, an innovative superfine matte jersey made with 85% recycled nylon fiber. Designer Amahlia Stevens’ SoCal upbringing informs her laid-back modernist aesthetic and passion for sustainability.
PACT
Based in the US, but working with farms in India, PACT goes to great lengths to make sure their entire supply chain, from the growing and harvesting of the organic cotton to the final sewing and all the processes in between, are as clean and responsible as possible.
- Hand-picked organic cotton is grown without any nasty pesticides or fertilizers. The cotton is grown and harvested by FairTrade farmer-run family cooperatives
- Socks are knit in a factory powered by wind where they use highly efficient machinery to reduce energy use. Composted rice husks are used as an energy source in their apparel factory
- They use non-toxic water based dyes to get those amazing colours
- Every factory is GOTS certified (the highest environmental and social standards in apparel manufacturing)
- They use recycled paper and FSC controlled wood sources for their packaging
After all that, their clothes and undies are also super cute and feel incredible on as well.
