My mission at Azura Bay is to curate the best of the best in the ethical + eco lingerie, pjs, + loungewear market and make it an easy place for you to shop cute, comfy and conscious brands that will actually fit, stay in your wardrobe for years and empower you and the people making the items.
I'm so proud of the amazing ethical brands I've partnered with, who are all either Fair Trade/Fair Wear certified or employing transparent, ethical practices to treat their employees with respect, fair wages and safe and positive work environments. Beyond supporting those ethics, all of them have been incorporating sustainable fabrics and production as much as possible (everything from zero waste collections by up-cycling fabric that was discarded by a bigger brand, to organic fabrics to waterless dying processes). This Fashion Revolution week, I wanted to share more about the wonderful makers I've so carefully sourced as well as more info about the Fashion Revolution movement and how you can get involved.
First of all, what is Fashion Revolution week?
The Fashion Revolution Organization was created as a response to the horrific Rana Plaza factory collapse in India, where 1,138 people were killed and 2,500 more injured on the 24th of April, 2013. Led by a team in the UK, their key goal is to create more transparency in the fashion industry as a means to demand change from suppliers to improve the working conditions for the vast (and often hidden) network of people who produce our clothing. The result is a campaign held over the week of April 24th every year, asking your favourite clothing brands via social media: #whomademyclothes? Learn more here.
How can you get involved?
It's as easy as taking a selfie. Post a picture in one (or several!!) of your favourite brands, inside out to show the tag. Tag the picture with the brand and ask them, #whomademyclothes? For more in depth ways to get involved, check out the Fash Rev website, as this year has brought some special challenges since we can't host in-person events AND big brands have dropped tons of garment factory accounts due to COVID-19 drops in demand and aren't paying their supply chains (there are ways to help listed on the Fash Rev site).
While you all know where to find the best ethical & eco underwear and loungewear ;), what about the rest of your closet? There are a ton of amazing bloggers who have reviewed brands and rallied up their favourites in shopping lists, here are the brand list links on a few of my favs:
Plus, now is a great time to go through your closet, mend clothes that you love but could use some upkeep and sell (or shop) on thrift websites like Poshmark, ThredUp, etc.).
Keep an eye on our insta for more tips + info!